- Develop engagement tools to expand Majid Al Futtaim Lifestyle digital media presence in conjunction with search engine SEM, app marketing and affiliates and in line with the Corporate Marketing strategy.
- Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agency.
- Own and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate Networks.
- Prepare, monitor and analyze digital marketing intelligence data and provide progress reports and recommendations for improvement where necessary.
- Monitor the online performance of the brands versus KPI’s and reviewing competitor’s online activity.
- In collaboration with the content team proactively seek out, adopt and create compelling, highly engaging content in line with the latest digital formats and trends.
- Maintain tracking of campaign budgets and advise on recommended campaign optimization.
- Assist in the Customer Journey Mapping, analyzing touch points with the Customer Experience Head and maximizing commercial opportunities.
- Leverage the MAF database to develop segmented and well targeted campaigns.
- Work with the marketing team and the BI team to develop customized offers and promotions.
- Support Social Media and CRM marketing team when required.
- Prepare performance reports with analysis to update management.
- Maintain all department related records, files and database.
- Ensure compliance to group communications policy.
- Raise LPO‘s, and ensure timely payment of invoices.
- Deliver and record accountabilities in line with operational audits.
- Repot customer data capture rate
- Oversee direct communication with customers through social media and all other digital channels.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Assist in market, segment and customer research and analysis.
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search, apps and affiliate campaigns.
- Drive positive impact on the environment and stakeholders
- Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
- Maintain professional relationships with external agencies and third-party providers.
- Support all marketing activities, including but not limited to promotions, events and exhibitions where required.
- Stay abreast of online marketing trends and provide recommendations to the Marketing team.
- Support the holding team in group wide initiatives and represent MAF Lifestyle on projects.
- Promote sustainability initiatives to transform the lives of the community and contribute to the net positive impact, and health and wellness